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Managing social media is a process of analyzing social media audiences and formulating strategies to suit them. It helps in creating and distributing content for social media pages, monitoring online conversations, collaborating with influencers, providing community service, and monitoring, measuring, and reporting on social media performance and ROI. Social media page management is a practice that supports digital marketing and social media strategies. Digital marketing strategies are based on solid factual information. After all, to create a successful business, you need to understand the specifics of the market and how your solutions will help solve specific problems. The digital marketing strategy of a page, therefore, addresses how your brand will position itself online to generate more business.
Recent data shows that about 63% of small businesses use social media as a marketing tool, having social media pages in media platforms. Social media platforms like Facebook, Twitter, Pinterest, and Instagram each have hundreds of millions of users. A cohesive social media presence enables small businesses to talk to their customers.
However, with so many well-known platforms, social media pages management can be a nightmare. After all, business owners must take the time and energy to log into multiple social media accounts, write an article for each account, and schedule them throughout the day as needed. For many small businesses with a few employees, this is simply not feasible. With this in mind, many small businesses turn to social media platforms, which enable them to create comprehensive social media strategies that can be managed in one place.
Why is social media so important for your business?
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