Search engine marketing (SEM) is a digital procedure to increase content ranking of websites and homepages on search engines through means of promotion and digital advertising. The process of SEM, propels specific pages onto the first response page when a correlated topic on similar pages are being searched for on specific SEM induced search engines on the internet. Search engine marketing or SEM involves tools, technologies, techniques and well researched strategies that help optimize the visibility of websites, web pages and related homepages over select search engines.